I never see failure as failure but only as the negative feedback to change my direction… OK – that’s my way of writing that I was unable to figure out Moodle. Although not as robust, I am hoping that this will do the trick.
Class Outline. Note that each “topic” is linked to corresponding PowerPoint.
Monday, June 29, 2015 – Class 1 Innovation – After a little Course outlining and expectation setting, today’s topic is innovation. Innovation means different things to different people. However, innovation is the corner stone of an entrepreneur. Today’s class will give you an opportunity to learn what it means to be innovative and how you can leverage innovation into creating a product, business and career. Also you will have an opportunity to do your first elevator pitch (a succinct and persuasive sales pitch.) Because it is the first class there is no preparation. Assignment – Choose from a list of current events and write 500 – 1000 words. From the news story create a product or business that will capitalize on the story. Due Wednesday 7/1
Wednesday, July 1, 2015 – Class 2 Ideas – People have ideas. People can think they have a good business idea, one that will make them rich, famous, and happy beyond their wildest dreams, however they wake up each day and go to a job they don’t like and are too afraid to change. There are others that take that leap and fail never to attempt another risky thing in their life. Then, there are a small percentage that have an idea, act on that idea and capitalize on that idea. This class will explore creating, crafting, validating and bringing to market ideas that people are interested in. Preparation for then next class is to read the assigned chapters in the book, The Tipping Point. Be prepared to discuss in class the adoption curve. Class Prep: Come prepared to sell the idea you created in the first assignment about the news story. Assignment- Break into groups of three, establish a CEO, CTO and CSO
Monday, July 6, 2015 – Class 3 Selling Part 1 – The biggest part of being an entrepreneur is selling. Now, if you think of twisting people’s arms until they buy from you, that’s not selling. Consumers have so many options today and they don’t have to buy from you. Strong arm tactics are of the past. In part one of selling you will learn the essence of what it means to sell. Asking questions, finding the right opportunities and beginning to craft the sales. Assignment – Prep for the next class is to read the material from “The Challenger Sale” Today’s assignment is to choose from six companies. Due 7/13 is 500 – 1000 words on the companies’ selling strategy and target market.Take home test one on “The Tipping Point”
Wednesday, July 8, 2015 – Class 4 Selling Part 2 – This class will take selling one step further by learning the valuable lessons of activity, technique and closing. You will also be introduced to the “teaching model” of selling. Prep for the next class is research Red Maxwell and Onramp marketing to read the material from “The Challenger Sale” Today’s assignment is to choose from six companies. Due 7/13 is 500 – 1000 words on the companies’ selling strategy and target market.
Monday, July 13, 2015 – Class 5 Messaging – If you are unable to explain in a simple and persuasive way what you are offering, then your life as an entrepreneur is going to be short lived. Creating information, websites, blogs, and material of any kind relies on information that is timely and relevant. In this class you will learn how to create and test content that works. Research Red Maxwell and Onramp marketing – have questions. Class Assignment – The group abstract of 500 – 1000 word is due on 7/15. Each member of the team will write an individual abstract on the (1) Purpose (2) Creation and (3) Execution of their part of the project (CEO, CTO or CSO)
Wednesday, July 15, 2015 – Class 6 Presenting b – There are 30 million presentations done every day in the US, most of which miss their mark. This class will help you present your formulated and tested idea in a way that gets the desired response from your audience. You will learn rules, laws and techniques that will help your idea come to life! – Class Prep: Read the eBook,Tired of People Napping During Your Presentations – Class assignment – Elevator Pitch 2 – In class.
Monday, July 20, 2015 Negotiating – Class 7 Negotiation c Compromise is the death of an entrepreneur. When it comes to negotiation, why is it commonly considered that each group should “meet half way” or “start high so we can meet in the middle”? When negotiating is done right it is not 50/50 it is 100/100. (In class second elevator pitch) Read: http://www.forbes.com/sites/jerryjao/2013/12/17/7-must-know-negotiation-tips-from-shark-tank/ Take home test two on “The Five Dysfunctions of a Team”
Wednesday, July 22, 2015 Building a Business Class 8 Building A Business b Building a business is more than having a good idea. It takes collaboration, partnerships, employees and structure. In this class you will learn the “blocking and tackling” of forming or reorganizing a business, how to hire the right person, and when to outsource and when to not outsource. We will also discuss the importance of developing a niche and making noise Listen to episodes 1-4 of the Startup podcast Research AvidXchange and Mike Praeger. Also for your final, create your funding plan.
Monday, July 27, 2015 Funding – Class 9 Funding b Ms. Krogh’s Slides Every entrepreneur needs money. Every business needs money. There are multiple ways of going about getting money and funding your business. In this class you will learn three ways. (1) Pay as you go (2) Bootstrap (3) Venture Capital (Angel Funding) Have three questions, based on your research of Mike Praeger for class discussion. Read John Maxwell’s book “The 21 Irrefutable Laws of Leadership”
Wednesday, July 29, 2015 Leadership Class 10 Leadership d There is more to leadership than telling people what to do. If you have to tell people what to do, you are not a very good leader. This class will explore six leadership principles that will make you the type of entrepreneur employees and inventors will want to follow. Come prepared to discuss the top 3 Irrefutable Laws from Maxwell’s book. Prepare a 5 minute elevator pitch with your group on your business.
Monday, August 3, 2015 Productivity Class 11 Productivity b Entrepreneurs that fail to plan – plan to fail. Being and staying organized will keep you from the path of needless failure. Setting and accomplishing goals, however, is only part of it. This class will give you a good introduction to goal setting. Most importantly, we will explore and learn the seven critical metrics you should review every day to make sure you are on the right track. Lastly this class will give you the three tools that are important for success. Project Elevator pitch Meet in groups and finish the final project due August 8th.
Wednesday, August 5, 2015 Final The final is a (not to exceed) one hour recorded presentation to a venture capital firm on your business idea. The CTO will discuss the product’s creation and production, the CSO will explain the “go-to-market” strategy and messaging and the CEO will explain the organization of the company and how the company will monetize itself.