Entrepreneurial Sales – Idea Creation – #APAutomation #Entrepreneurship #SaaS #Fintech

Where do good ideas come from? The best way to answer this questions is to watch this video.

I hope you were able to watch the entire video because he explains it so well. To put this information into context of selling… As salespeople we are tasked with creating good ideas. People in your company and in management may disagree with me on this statement, but if you desire to become a creative and innovative salesperson you will buy into the idea that you are only as good as your ideas.


When I write about idea creation you might think “product”. However, product is important, but as an entrepreneurial salesperson you will need to have ideas around:


  1. Where to prospect
  2. How to prospect
  3. Creative ways to demonstrate value
  4. Creative ways to prove value
  5. Introduce the business
  6. Selling the entire offering


I am somewhat tired of the term “out of the box”. There is only one box… that’s the one you put yourself in. I suggest you stay out of one.

Want to know more? Buy My Books!

To buy the book – The Argument to Automate – How Innovation Can INSPIRE Not Fire – click here to buy

(Also) To get your copy of The 8 Pitfalls of Accounts Payable Automation – click here to buy

How about a children’s book? The Princess and the Paper – click here to buy

About The Author:

Christopher Elmore has written 8 books, countless articles, lectures at UNC – Charlotte and travels around the country speaking on on the topics of startup success, sales, presentation skills, change, entrepreneurship, accounts payable and payment automation. Having deep startup and entrepreneurial experience, Christopher was one of the six people who started AvidXchange in 2000 and continues to work in the business today. If you hire Christopher to speak or teach at your company or event… you won’t be sorry! Request a media kit or contact us for more information.


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